PRESEND runner up for Best Global Prepaid Gift Programme

Retain24s subsidiary PRESEND won the second place in the category Best Global Prepaid Gift Programme at the 2014 Emerging Payments and Prepaid Awards. PRESEND and Valitor also received a special commendation for their joint City Center Card, a MasterCard/Visa-based gift and loyalty card aimed at shopping centers.


The PRESEND City Center Card is the only product on the market in the region that can claim 100% merchant coverage, the single requirement being that the merchant accepts MasterCard/Visa cards.

  • The card is a private label program running on MasterCard/Visa rails, with Valitor and PRESEND being the first to offer this type of product in Sweden.
  • Tracking sales and loading cards are done via an easy-to-use web interface, accessible through any device: cash register, tablet, smart phone or desktop/laptop computer.
  • With the PRESEND City Center Card, Valitor and PRESEND have created and developed an entirely new segment for gift and loyalty products, for which no adequate solution previously existed.

The City Center Card received 1 of 3 special commendations across 22 categories at the Emerging Payments and Prepaid Awards. Following great success in Scandinavia and the Baltics, the solution is now available across Europe.


“This program is a great success, and we are now expanding into other markets” says Claudio Simatovic, CEO of Retain24. “Valitor and PRESEND are taking our business into new territories, and international recognition of our joint programmes inspires us to create even more innovative solutions,” says Kristjan Hardarson, Executive director – Marketing & Development at Valitor.


PRESEND ( offers smart, secure and flexible MasterCard and Visa prepaid solutions in the Nordic-Baltic region and throughout Europe. For more information, please contact:


Valitor ( has been issuing cards since 1983, whereby the company has grown from being the main partner of Visa and MasterCard in Iceland, to the second largest issuer of prepaid Visa cards in Europe. For more information, please contact:

2018-11-20T10:20:07+01:00 30 oktober, 2014|Uncategorised|