K-Rauta chooses Retain24s gift card system. This means that K-Rauta’s 17 hardware stores across Sweden will sell and redeem gift cards in their stores. These gift cards will also be redeemable in the K-Bygg building chain, all 34 stores, and vice versa. This gives these gift cards a higher consumer value as they can be used in both K-Rauta and K-Bygg stores.

Today, more than ever, it’s about getting more people into your stores and increasing your sales. Something gift card can help you with. Through Retain24’s partner network of retailers, K-Rauta is also given the opportunity to reach outside their own network with their gift cards.

– It’s fun to get a new customer who really sees the potential in our entire range of services and wants to use our system to sell more, using all our different services. As the example of giving customers the opportunity to redeem gift cards between K-Rauta and K-Bygg. That’s where you really look for a customer benefit, says Kerstin Svensson, Sales Manager at Retain24.

We also asked K-Rauta how they view their investment in gift cards and the choice of gift card provider:

– We are constantly looking at how we can develop K-Bygg and K-Rauta’s brands and marketing offers, and a common electronic gift card will clearly add value to our customers. That the choice fell on Retain24 is because we know from experience that they deliver a safe, affordable and simple solution that facilitates the handling of selling for staff and customers. The goal is to be able to offer these gift cards in many different channels in addition to their own department stores and own digital channels. We are convinced that through Retain24’s large network we will be able to find many interesting business opportunities in the future, says Erik Öhlin, Head of Marketing K-Rauta & K-Bygg.