Waynes Coffee has chosen to invest in their gift card business and chooses Retain24 as supplier. Waynes Coffee is a Swedish franchise café chain that was the first of its kind in Scandinavia. Today, you can find them all over Sweden and in nine other countries around the world. Waynes Coffee’s gift card will be available for purchase and redemption in all of their 86 cafés in Sweden.
We asked Waynes Coffee about how they view their investment in gift cards:
– At Waynes, we want to offer our guests personal meetings and inspiring meeting places. And gift cards is as a great product to achieve just that. A gift card with us, physically and digitally, will be the perfect gift to give away to any target group. At the same time, it will generate even more visits to our cafés, says Victor Rivedal, Digital Manager at Waynes Coffee.
Waynes Coffee is also making a big investment in the digital gift cards, which will be sold via the website and available in their app. The long-term idea is also that the gift cards will be published in several of Retain24’s digital retail channels.
– We are extremely proud that Waynes Coffee has chosen to go “all-in” with our gift card program. The potential is enormous and together we will take Wayne Coffee’s new digital gift cards to completely new levels, says Claudio Simatovic, CEO of Retain24.