Stadium is chooses a gift card system from Retain24 which is part of Awardit AB. Stadium is Sweden’s largest sports and sports fashion chain and consists of the store concepts Stadium, Stadium Outlet, Stadium Ski, Stadium Sports Camp and Sneakers Point. With approximately 180 physical stores and e-commerce, they are Sweden’s largest sports and sports fashion chain. Stadium’s gift cards will be available for purchase and redemption in their Swedish, Norwegian and Finnish stores as well as e-commerce.

We asked Stadium about how they view their investment in their gift cards program and the choice of gift card supplier:

Retain24 has a gift card solution that works in all our markets and concepts, both in stores and in e-commerce. It is an experienced gift card provider with a modern platform that also has a wide network of gift card resellers. We also saw that it was possible to convert our old gift cards into Retain24’s system. We believe that in collaboration with Retain24 we will have a more efficient administration and follow-up of gift card sales, as well as increased sales, says Sophia Hemstad CFO Stadium group

Today, more than ever, it is of great importance to have gift cards that work in all channels, where online has become increasingly important. Through Awardit and Retain24’s partner network of resellers, Stadium is also given the opportunity to reach out with its gift cards far beyond its own network.

We are extremely proud to be able to help Stadium with their gift card program. Really fun to bring in a new customer who sees the potential in our entire range of services and wants to use our system to sell more, says Mattias Lundqvist, Business Area Manager at Awardit AB.