Retain24 presents an exciting new cooperation for student discounts with Mecenat. By working together, all retailers that employ Retain24s gift card system can reach over one million students with mobile deals and discount coupons, directly in the Mecenat-app.
Close to one million students possess a Mecenat card, and 900 000 have downloaded the Mecenat app which is used more than half a million times per month. The app has a high conversion rate and fast response. In average 70 % of all students update their user profile every academic year.
-Basically all students have got a smartphone that they always bring with them. Through this cooperation with Retain24, students will be able to take advantage of mobile coupons and discounts on their mobile phones, saysJonas Levin, Managing Director at Mecenat.
Mecenat is available as a mobile application to all major mobile operating system such as iPhone and Android.
-The cooperation with Mecenat gives all of our customers a new exciting opportunity to distribute discounts and offers to almost 1 million students. In 2014 Mecenat brokered discounts on products and services to students for more than 1.2 billion SEK,says Joachim Alvarez, responsible for electronic coupons at Retain24.
The first joint campaign is for the Nordic coffeehouse retailer Wayne’s Coffee, which offers students two large Chai Latte for the price of one.
-Mecenat is a new and exciting channel, which allows us to reach students with targeted offers. The coupons are redeemed instantly at the checkout with our existing systems from Retain24, says Per Styf, IT Manager at Wayne’s Coffee.
Several of the world’s strongest brands use Mecenat as a partner to reach students with their offers. We issue the Mecenat card to Swedish students. During the academic year 2015/2016, we send cards to 1.3 million students from first year high school students to students doing their last semester at University and College. The Mecenat card proves that you are studying and qualifying for thousands of offers in Sweden. In 2013 Mecenat launched student discounts in Denmark and in January 2014 also in Norway and Finland.
For more information:
Lars-Gunnar Haedge, Marketing Manager, Retain24Sweden AB, 070-535 38 77, firstname.lastname@example.org
Joachim Alvarez, Product Manager, Retain24 Sweden AB, 0704-326 310, email@example.com
Jonas Levin, CEO, Mecenat, 070-689 19 01, firstname.lastname@example.org